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English: 101 - Triplett (Retail Marketing Strategies)

English 101 - College Reading & Composition I

English 101 is a reading and composition course designed to prepare students to handle a wide range of college writing assignments and to acquire the analytic skills necessary for effective academic preparation. Stress is placed on the organization and composition of objective expository and argumentative essays, including the research paper.


Books (Print & Electronic)

Print Books

  1. Use OneSearch from the library homepage
  2. From the Refine Results menu on the left side, click In the Library.



  1. Use OneSearch from the library homepage
  2. Use the Refine Results menu on the left side
  3. Under the Available at LAHC - click Online
  4. Click the down arrow for the Resource Type heading - click Books


Ebsco eBooks


Recommended Search Terms

Use a thesaurus to find synonyms (use these as search terms for your research):

  • Marketing: buying, commerce, retail, selling, purchasing, merchandising, trade, wholesale, propaganda, advertising, promotion, pitch, promo,  ...
  • Sales: clearance, closeout, commerce, consuming, demand, enterprise, purchasing, transaction, ...

Combine terms with a boolean operator (and, not, or):

  • advertising and society
  • marketing and society
  • marketing and persuasion
  • selling power and society
  • coupons not sales

Assignment Requirements

Type: Research Paper

Length: 6-8 Pages

Citation & Document Format: MLA

Required Sources: 3 outside sources

  • At least one source should be an article from an academic database 

Example Sources:

Articles Academic/Scholarly, Newspaper, Magazine
Books Print, eBook, Reference
Media Video, Audio, Image
Miscellaneous Personal Interview


Navigate to the Find Books tab and use the library catalog search box. 


Connect to the catalog by viewing the books below:

  1. Click on the blue link or image to open the item record in the library catalog. Take note of the school location, call number, and status
  2. To find similar books, click on Catalog Record and look at the Subject Terms to see how the item was cataloged. 
  3. Click on the Subject Term to navigate to items cataloged with that term and view results. 

To begin a new search after viewing a book, click Search/Home on the top left bar.