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English: 101 - Triplett - Retail Marketing

English 101 - College Reading & Composition I

English 101 is a reading and composition course designed to prepare students to handle a wide range of college writing assignments and to acquire the analytic skills necessary for effective academic preparation. Stress is placed on the organization and composition of objective expository and argumentative essays, including the research paper.

Assignment
Citation Format - MLA

 

 

Search Strategies

 

Use the tabbed box at the top of the library website homepage to begin your search. 

 

OneSearch Tab

Use OneSearch to locate various types of resources

  1. Type your search term in the box then click, Search. 
  2. Use the Refine Results menu on the left side of the search results page to narrow or expand your search.
    • Available at LAHC and Resource Type will be the most helpful in the beginning stages of your research.
    • There are many additional options listed for Resource Type that are not shown in the image below.
  3. Click Apply Filters to confirm your choices and update the search results.

 

 

Databases Tab

  • Use the drop down field to select a database by name if you already know which one you want to use. 
  • Click Library Database A-Z List to view the list of descriptions.

 

Research Guides Tab

This tab contains various library guides that may assist you with your research. 

Databases

Tools 

 

Reading the definition of a word can provide a clear prospective on keywords for your search.

Recommended Search Terms

 

Use a thesaurus to find synonyms (use these as search terms for your research):

  • Marketing: buying, commerce, retail, selling, purchasing, merchandising, trade, wholesale, propaganda, advertising, promotion, pitch, promo,  ...
  • Sales: clearance, closeout, commerce, consuming, demand, enterprise, purchasing, transaction, ...

Combine terms with a boolean operator (and, not, or):

  • retail and marketing
  • advertising and society
  • marketing and society
  • marketing and persuasion
  • selling power and society
  • coupons not sales
Books & eBooks

 

Navigate to the Find Books tab and use the library catalog search box. 

OR

Connect to the catalog by viewing the books below:

  1. Click on the blue link or image to open the item record in the library catalog. Take note of the location, call number, and status
  2. To find similar books, click on Catalog Record and look at the Subject Terms to see how the item was cataloged. 
  3. Click on the Subject Term to navigate to items cataloged with that term and view results. 

To begin a new search after viewing a book, click Search/Home on the top left bar.